Competitive Dynamics

Vertical farming is growing food up on racks in a building like a warehouse.  The lighting, water, and temperature are controlled.   LED lights are used because they are cheaper and more efficient.  Plants need little water, and they do not live in soil.  They are grown on membranes in a nutrient rich solution. Pesticides are not used. 

80 Acres Farms, a vertical farming leader based in Hamilton, Ohio, operates indoor farms built with world-class technology and analytics by Infinite Acres. 80 Acres Farms is one of Kroger’s suppliers and they provide consumers with a pesticide-free product that can last longer at home, minimizing food waste, and exceeding the highest standards in food safety.  This coincides with Kroger’s competitiveness, sustainability efforts and bringing fresh food to everyone.