Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124

Category Uncategorized

Emotional Intelligence

Kroger want their customers to come back and shop with them. They greet you when you enter the store and they thank you at the end of the transaction.  An associate may lead you to the location of a product…

Kroger Division Organizational Structure

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Graphic from Strategic Management course text. The CEO of Kroger is W. Rodney McMullan.  Other high-ranking officers are Stuart Aitken (Senior VP and Chief Merchant and Marketing Officer), Timothy Massa (Senior VP and Chief People Officer), Yael Cosset (Senior VP…

Competitive Dynamics

Vertical farming is growing food up on racks in a building like a warehouse.  The lighting, water, and temperature are controlled.   LED lights are used because they are cheaper and more efficient.  Plants need little water, and they do not…

Strategic Control and Corporate Governance

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Kroger’s Law Department oversees corporate governance with oversight from the Board of Directors. There are 5 board committees which are Audit, Compensation & Talent Development, Corporate Governance, Finance, and Public Responsibilities. Corporate Governance provides oversight on board recruitment and diversity,…

International Strategy

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At this point in time, Kroger do not have any locations outside of the United States. Feasibility studies would have to be conducted to determine if new locations in other countries are possible. In the meantime, Kroger is trying to…

I will cripple you!

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On October 1, 2024, the dock workers along the East and Gulf Coasts went on strike.  It was estimated that it could cost the economy $540 million each day of the strike.   Why are they on strike?  The dock workers…

49¢ for a loaf of bread!

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Kroger Boost is an extension of the Kroger Plus Card.  For a fee, customers can get extra savings off their groceries.  Boost, not to be confused with Boost Mobile, is for the customer that buys their groceries online and prefer…

Recognizing a Firm’s Intellectual Assets

At the time of this post, Kroger stock was $55.15. See , Currency in USD Current 5/31/2024 1/31/2024 10/31/2023 7/31/2023 5/31/2023 Market Cap 39.49B 37.81B 33.19B 32.64B 34.91B 32.55B Enterprise Value 54.99B 53.96B 50.11B 48.90B 51.59B 50.82B Trailing P/E 14.30…